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Analytics and the Customer Journey: 7 Best Practices for Delivering a Better Customer Experience

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The customer journey, a set of interactions customers have as they engage in a business transaction with your company, is not a new concept.

However, learning how to use it as the starting point for you customer experience analysis can be incredibly helpful.

This white paper explores how you can identify the critical factors that detract from a customer experience as well as decide how to rebuild positive experiences by mapping the customer journey.

Uncover the 7 best practices for delivering a better customer experience and get helpful advice on data management, metrics, and more.

Vendor:
SAS
Posted:
09 Sep 2016
Published:
09 Sep 2016
Format:
PDF
Length:
21 Page(s)
Type:
White Paper
Language:
English

This resource is no longer available.