Getting to Why in Omnichannel Marketing Attribution

Getting to Why in Omnichannel Marketing Attribution

Cover

For successful marketing attribution, your digital communications channels must be properly quantified, allocated, analyzed and optimized to realize your business goals.

But there are 3 main barriers that could get in the way: Missing data, uncertain data, and big data.

Learn how to get around these challenges and develop your attribution strategy.

Vendor:
SAS
Posted:
20 Apr 2017
Published:
20 Apr 2017
Format:
PDF
Length:
6 Page(s)
Type:
White Paper
Language:
English
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