WHITE PAPER:
How ready is your organization when it comes to implementing account-based marketing (ABM)? Inside, discover 5 criteria to assess AMB readiness. Review the benefits of an ABM implementation, and decide if your organization is ready to take its next steps with ABM.
EZINE:
In this week's Computer Weekly, we talk to the Office for National Statistics about the important role data plays in the battle against Covid-19. We also look at the speedy deployment of the Scottish contact-tracing app and report on a discussion about the UK government's delayed response to its digital identity consultation. Read the issue now.
EGUIDE:
Zuellig Pharma saw the lack of advanced analytics and trusted data platforms in the healthcare sector and built an offering to plug the gaps and help pharmaceutical companies enhance customer engagement. The platform has already helped one organisation better understand user behaviour and gain customer loyalty.
EZINE:
In this week's Computer Weekly, we find out how the All England Lawn Tennis Club is working with IBM to use data analytics to engage with fans of the Wimbledon championships. We examine whether IT automation will kill jobs or solve the skills gap. And we look at the issues around data portability in the cloud. Read the issue now.
EGUIDE:
In this e-guide, read more about the trends that are shaping the demand for AI and how organizations including healthcare service providers and F1 racing teams are leveraging technology on their own terms.
EGUIDE:
Companies leading the technological evolution have gone through changes. This second part of this e-guide explores the technological evolution of SAP, Microsoft and some business analytics vendors throughout the past two decades.
EZINE:
In this issue we explore the many ways Watson has evolved from the machine that bettered humans in Jeopardy! to providing deep analytical insights to solve real world crises. We also look at how Barclay's bank is using DevOps to remain competitive and reveal new research that illustrates why cloud computing is at the heart of business innovation.
