WEBCAST:
More than half of B2B brands say they rely on purchase intent data, yet research suggests most marketers lack access to the people actually exhibiting intent. Watch this video to see how TechTarget’s publisher-based model provides access to the active, opted-in prospects you need to hit your KPIs and grow your business.
WHITE PAPER:
The number of channels which consumers use to research and purchase products or services is growing. This white paper takes a look at a recent survey of consumer buying habits in regards to the number of channels they use when shopping and how businesses can provide a better experience across these channels for their customers.
EGUIDE:
In this e-guide you will learn how the right infrastructure can allow your marketers to harness your existing data to create seamless, integrated experiences for your customers on any channel.
WHITE PAPER:
This white paper will help you understand the role of data quality in developing profitable customer relationships. Gain insight into the strategies and technologies that can help you get the most from your customer-facing systems.
EBOOK:
This expert e-book explores the steps specialty outdoor retailer Rock/Creek Outfitters took to integrate customer data from various data silos. You'll also learn how public media station WGBH shifted company culture in order to effectively bridge data silos to benefit the customer.
WEBCAST:
This Webcast and complimentary Podcast explores today's consumer trends and new customer strategies that will help companies not only survive the current economy but emerge as a leader in the long run.
Posted: 13 Mar 2009 | Premiered: Mar 31, 2009, 12:00 EDT (16:00 GMT)
EGUIDE:
In this e-guide, discover how social media analytics software leverages text analytics capabilities to reveal patterns, trends, and potential business problems within online discussions.
EBOOK:
This ebook discusses 23+ stories about how you can use BPM, decision management, SOA and application infrastructure including virtualization and cloud to achieve business agility.
WHITE PAPER:
Grocers can pursue customer-focused initiatives and investments with greater precision and success by concentrating on customer advocacy. This paper discusses the attitudes and behaviors that can do improve the level of advocacy among customers.
