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Explore this expert e-book for advice on choosing a CRM platform that suits your needs, and learn how to construct a well-defined plan to put social media analytics into a broader enterprise context.
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As the second installment in The Customer Innovation Series, this paper describes why and how Enterprise Feedback Management (EFM) is a critical component in solving the problem of enhancing customer-driven innovation.
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The following white paper details an approach to social media that integrates social media and existing consumer information to create a 360-degree view of the customer.
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In this helpful resource, explore how you can leverage data management, decision support, and agile services to better manage the customer information lifecycle, improve the customer's sentiment about your organization, and turn customers into advocates.
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This executive brief explains how the combination of master data management (MDM) and data quality (DQ) can significantly enhance the accuracy and reliability of data, enabling timely, confident decisions and accurate reporting.
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This paper discusses how Brent used IBM to supply the customer data integration and master data management (MDM) to consolidate back-end systems to reduce administration costs, improve customer service and minimise benefit fraud.
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In this resource, learn about a family of CRM applications that can help you deliver engaging, differentiating customer experiences with marketing, sales, and service capabilities.
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In this helpful resource, discover four keys to establishing successful integration of your CRM system and marketing automation. Explore how your sales, marketing, customer service, and accounting teams can work together to close the loop of great customer experience.
