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Download this white paper to examine common models and insight on what qualification criteria to focus on in determining your own ideal approach to ABM scoring.
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Learn about the 10 essential MDM requirements, which will allow you to address both your current and future business needs, and quickly reap the returns from your MDM initiative.
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Master data management is playing a key role in the cloud customer data platforms that are revolutionizing customer service. Download this expert guide today to learn how Informatica and other platforms are using master-data backed CX technology to improve omnichannel experiences, personalize service, and decrease customer churn.
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As the second installment in The Customer Innovation Series, this paper describes why and how Enterprise Feedback Management (EFM) is a critical component in solving the problem of enhancing customer-driven innovation.
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In this white paper, uncover the gold mine that lies within behavioral data, identify the specific nuggets to mine, and learn how to leverage behavior data to increase marketing returns at every stage of the customer life cycle, both online and offline.
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In this resource, learn about a family of CRM applications that can help you deliver engaging, differentiating customer experiences with marketing, sales, and service capabilities.
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Read this white paper to learn how business intelligence (BI) can combine your explicitly-defined business rules and automatically-identified statistical information to deliver the best possible content to your customers for every single interaction.
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Access this resource for a cloud solution that uses a combination of hardware, software, and services with advanced technologies to ensure data and application security, while allowing you to focus on business priorities.
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Two of the biggest trends in commerce -- big data and more empowered customers -- are creating huge challenges for modern businesses. However, equally huge opportunities exist if you can successfully leverage big data to create a comprehensive, single view of the customer, resulting in optimum customer experiences.
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In this report from the MIT Technology Review, discover 10 must-read articles about the relationship between personal data and big data. Find out how companies are leveraging customer information and the pros and cons of releasing personal data via the Web or otherwise.
