Mobile Customer Relationship Management White Papers

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MOBILE OPTIMIZATION: How Testing on Smartphones and Tablets Lifts Conversion
sponsored by WebTrends
WHITE PAPER: In this white paper, discover a new set of best practices for optimizing and monetizing mobile development, focusing on CRM, layout, and usability. Read on for more information and best practices on testing and optimization, segmentation and targeting, case studies of successful mobile migrations, and more.
Posted: 16 Apr 2013 | Published: 16 Apr 2013

WebTrends

Newgen Mobility Article
sponsored by Newgen Software
WHITE PAPER: The following white paper provides readers with key applications of mobility platforms for banking and insurance industries.
Posted: 28 May 2014 | Published: 28 May 2014

Newgen Software

Critical Capabilities for Mobile Device Management
sponsored by Citrix
WHITE PAPER: This informative resource takes an in-depth look at the top mobile device management (MDM) technologies and examines the effectiveness of their critical capabilities. Read on to find out which MDM solution would fit best into your environment.
Posted: 27 Feb 2014 | Published: 27 Feb 2014

Citrix

Top Unified Communications Trends for Midsize Businesses
sponsored by Cisco
WHITE PAPER: This insightful white paper summarizes research from Forrester regarding current usage trends and perceptions of unified communications among midsize organizations around the world.
Posted: 01 Apr 2014 | Published: 31 Jan 2014

Cisco

Transforming Customer Experience in the New Digital World
sponsored by Genesys
WHITE PAPER: This white paper will show you how taking a holistic approach to digital channels in the contact center and beyond and integrating them into your customer experience strategy allows you to transform the end-to-end customer journey and deliver consistent, seamless and personalized experiences across all channels, touchpoints and interactions.
Posted: 01 Jul 2014 | Published: 01 Jul 2014

Genesys

Assuring mobile workforce productivity requires a new mAPM approach
sponsored by Aternity
WHITE PAPER: This informative whitepaper explores a unique mobile application performance management solution and outlines its core benefits.
Posted: 13 May 2014 | Published: 13 May 2014

Aternity

A New Style of IT: The Dawn of a New Normal
sponsored by Hewlett Packard Enterprise
WHITE PAPER: Uncover the key findings from research conducted by Gartner to expose what digital business means for companies, and how to enhance the customer experience to thrive in the digital era.
Posted: 01 Jul 2014 | Published: 01 Jul 2014

Hewlett Packard Enterprise

AT&T Brings Consumers Closer to Their Favorite Musicians with Red Light Management
sponsored by AT&T Corp
WHITE PAPER: This brief white paper examines the business benefits associated with promotional marketing campaigns aimed at barcode scanning via consumer mobile devices.
Posted: 02 Nov 2011 | Published: 02 Nov 2011

AT&T Corp

Salesforce Platform Mobile Services
sponsored by Salesforce.com
WHITE PAPER: With Salesforce Platform Mobile Services, developers and business users can quickly build engaging mobile apps—and connect customers, employees, partners, and products in new ways. Sign up now and get your free copy of the Salesforce Platform Mobile Services developer guide.
Posted: 26 Jul 2013 | Published: 26 Jul 2013

Salesforce.com

Executive Brief Digital Transformation: Creating New Business Models Where Digital Meets Physical
sponsored by IBM
WHITE PAPER: As businesses embrace the digital revolution, they're rethinking what customers value most and creating operating models that take advantage of what’s newly possible for competitive differentiation. This report is designed to provide senior executives with analysis and insight on how fast and how far to go on the path to digital transformation.
Posted: 17 Nov 2011 | Published: 17 Nov 2011

IBM