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In this white paper, explore how changes in B2B interaction are impacting relationship-creation and how you can use intent data to connect buyers to the solutions they need. Download today to see how you can transition to ABM 2.0 and become a key player in the enablement of both high-velocity and field sales teams.
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When sales and marketing talk about lead generation, tensions often arise. While disagreements are normal, there are important steps you can take to prevent them from undermining what you’ll need to continuously improve. Find out what those steps are – and how to successfully take them – in this expert e-book.
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Check out this informative resource for an overview of a customer relationship management (CRM) suite that helps you make the most of your interactions and gain valuable customer insight to deliver measurable business results.
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In this insightful resource, explore how to adapt your marketing and sales processes in order to meet the needs of the modern buyer and learn the three most important changes you need to make to increase marketing and sales effectiveness.
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This resource examines how you can make your organization a dynamic business with the right set of innovative and proactive applications and tools.
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SMS is emerging as one of the most effective means of communication -- short, digestible messages sent rapidly to the right users. In this white paper, you'll find a 4-step guide to deploying an SMS strategy for customer relationship management (CRM) and marketing.
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This resource describes the lessons that real-world organizations have learned from their journey to the cloud, and explores how the cloud can cure common business pain points.
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Explore the following white paper to join analytics pioneer, Tom Davenport, as he reveals the findings of how big data fits into the data and analytics infrastructure of 20 large organizations. Find out how these companies are handling big data, the tools and skill sets used to maximize ROI, and what the future holds with analytics 3.0.
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This resource explores the challenges of siloed software applications, and describes how an integrated business system can give you the power to conquer operational inefficiency and support business growth.